Transition Announcement

CEO, Kara Brown's Transition Announcement

Screen Shot 2021-08-02 at 10.18.14 AM
Hi there,
I’m excited to share that SmithBrown Marketing has officially transitioned to LeadCoverage!
The team has accomplished more in 18 months than I could have imagined, including 60% growth in 2020, top 10 PR firms in ATL, 2021 Best and Brightest to work for, fastest growing co’s GLOBALLY
Will Haraway and I have partnered to bring the best in B2B public relations, analyst relations, marketing, revenue operations and a virtual call center together in one company. We think B2B lead/demand gen should be simple: share good news + track who’s interested + follow up.
We believe we are the only company like ours that:
1. Is focused on B2B only and specifically the logistics industry – this deep niche expertise allows us to land placements like CNBC’s coverage of the possible shipping crisis in Southern China.
2. Believes that PR and AR should be part of lead generation and that the ROI of campaigns should be measured. Our Platinum partnership with HubSpot lets us measure results at scale – regardless of tech stack, robust marketing attribution and measurement is our focus.
3. Focuses on measurement across the PR, marketing and sales tech stack. We still don’t do traditional creative, but focus on marketing math from web analytics to campaign-specific metrics.
I don’t have to tell you how hard hiring is right now – we’re looking for 10-20 A-players in PR, marketing and sales to jump on this rocket ship with us (open roles here.)
Thanks for all your support over the last four years – it’s been a wild ride and we’re just getting started.
Here’s to hopefully seeing you *in person* soon. 

We're Global

With clients on four continents, we support global lead generation initiatives.