About Us

Supply Chain Marketing Experts

Lead Coverage began when two Atlanta-based supply chain marketing experts, Kara Brown and Will Haraway, realized the need for measurable marketing that drives leads for the supply chain space.

Kara BrownChief Revenue Officer

Kara was one of the first employees at Echo Global Logistics. Echo grew quickly in three years and her name is on the company’s 2009 IPO...

Will HarawayChief Content Officer

Will Haraway, who has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner...

Our Story

2014

Brown and Haraway meet at Cargo Chief, a tech-enabled freight brokerage based out of Silicon Valley.

2015

Haraway launches Backbeat Marketing, specializing in analyst relations with leading enterprise influencers (Gartner, Forrester Research, IDC, RSR), targeted public relations activities within industry audiences, as well as digital marketing and lead generation programs.

2016

Brown launches SmithBrown Marketing, a team of marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, and measurement.

2018

SmithBrown Marketing and Backbeat Marketing team up to support the marketing and lead generation efforts of supply chain software and services company American Global Logistics (AGL).

April 2019

Kara and Will launch Lead Coverage.

May 2019

Lead Coverage signs three premier clients.

We Know Supply Chain

How can we help generate more leads in yours?