Marketing automation is the streamlining of processes like creating, optimizing, and executing various marketing campaigns. Using marketing automation platforms like HubSpot, businesses can target audiences automatically with multifunctional campaigns, across multiple channels, and more.
Businesses that leverage marketing automation platforms reduce human error, increase productivity, and gain better insights on their efforts.
Automating time-specific, tedious, or hyper-manual processes enables businesses to become more efficient and strategic. Email marketing, workflows, and data management are streamlined, while a centralized command center can be established and managed by a variety of users.
We’re not just HubSpot Platinum Partners, we’re tech agnostic. No matter the tool you use, we can help you scale lead generation and revenue operations to fill your funnel with quality leads.
Luckily, measuring marketing automation efforts is seamless. Using an automation platform like HubSpot, tracking activity, engagement, and other KPIs is as easy as plugging in your desired metrics. Beyond a tool’s native reporting capabilities, there are many third-party applications that can create sophisticated reports using data from your marketing automation platform.
Strategic improvements to marketing automation processes.
Targeted outreach and follow up that is partly or fully automated.
Sales assets and sequences that can be customized or automatically be sent to prospects.
Custom KPI & Analytics reporting & dashboards.
Have a LeadCoverage team member reach out
LeadCoverage understands that scaling your business using manual marketing processes is time consuming, tedious, and ineffective. Work with supply chain experts that understand your business and can hit the ground running, no matter the state of your current marketing efforts.