B2B Marketing Automation

B2B Marketing Automation Strategies For Supply Chain, Industrial & Tech

Promote your brand, increase traffic and engagement, and reach your audience.

Increase company-wide productivity
Eliminate tedious and manual tasks that result in human error
Streamline campaigns and follow-up
Create current and self-updating reporting dashboards
Build workflows that automatically trigger actions

What is Marketing Automation?

Marketing automation is the streamlining of processes like creating, optimizing, and executing various marketing campaigns. Using marketing automation platforms like HubSpot, businesses can target audiences automatically with multifunctional campaigns, across multiple channels, and more.

What Can Marketing Automation Do for You?

Businesses that leverage marketing automation platforms reduce human error, increase productivity, and gain better insights on their efforts.

Automating time-specific, tedious, or hyper-manual processes enables businesses to become more efficient and strategic. Email marketing, workflows, and data management are streamlined, while a centralized command center can be established and managed by a variety of users.

What We Do

Extract the maximum value from your marketing automation platforms with our services.

Our extensive range of expertise and services:

We’re not just HubSpot Platinum Partners, we’re tech agnostic. No matter the tool you use, we can help you scale lead generation and revenue operations to fill your funnel with quality leads.

How do we measure Marketing Automation?

Luckily, measuring marketing automation efforts is seamless. Using an automation platform like HubSpot, tracking activity, engagement, and other KPIs is as easy as plugging in your desired metrics. Beyond a tool’s native reporting capabilities, there are many third-party applications that can create sophisticated reports using data from your marketing automation platform.

How LeadCoverage Does Marketing Automation

Our entire process revolves around getting you better results & value from your marketing automation platforms.

Auditing

Initial inspection and documentation of current tool(s).

Optimization

Strategic improvements to marketing automation processes.

Campaigns

Targeted outreach and follow up that is partly or fully automated.

Sales Enablement

Sales assets and sequences that can be customized or automatically be sent to prospects.

Reporting

Custom KPI & Analytics reporting & dashboards.

Request Info

Have a LeadCoverage team member reach out

Why Us?

LeadCoverage understands that scaling your business using manual marketing processes is time consuming, tedious, and ineffective. Work with supply chain experts that understand your business and can hit the ground running, no matter the state of your current marketing efforts.