About LeadCoverage | Go-to-Market Consulting for Supply Chain

Our Company

We specialize in supply chain marketing, offering tailored solutions in analyst relations, demand generation, and sales training to drive your business growth and success.

HOW WE MAKE MARKET LEADERS

HISTORY

LeadCoverage was founded in 2018 in response to the evolving challenges faced by the supply chain and heavy industrial sectors. As businesses began to recognize the importance of strategic marketing in a competitive landscape, LeadCoverage emerged as a solution to help companies effectively navigate the complexities of B2B marketing. With a commitment to data-driven strategies and measurable results, LeadCoverage quickly established itself as a trusted partner for organizations seeking to enhance their marketing efforts and drive growth. Over the years, the team has expanded its expertise, leveraging industry insights and innovative technologies to deliver tailored solutions that resonate with target audiences and foster lasting customer relationships. Today, LeadCoverage is the leading go-to-market consulting group, empowering businesses to thrive in the competitive B2B marketplace, championing the importance of effective marketing as a key driver of success.

Our Founders

Kara Brown

Chief Executive Officer

Kara Brown was one of the first employees at Echo Global Logistics. Echo grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO].

At a Nashville-based supply chain management company Kara weathered a major communications crisis with almost no market exposure before moving to Atlanta in 2016. Brown is also an active force in cultivating Atlanta’s female economy, being a Co-Founder of CloseHer, a community for women in sales.

Will Haraway

Chief Content Officer

Will Haraway has 20 years of executive experience in B2B Technology Marketing.

Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.

At LeadCoverage, our approach is built on a simple yet powerful framework: Share Good News, Track Interest, and Follow Up.

We begin by crafting compelling narratives that highlight your company’s successes and innovations, effectively sharing good news with your target audience. This content not only attracts attention but also establishes credibility. Next, we meticulously track the interest generated from these efforts, analyzing engagement signals to identify potential leads.

Finally, our dedicated team ensures timely follow-up with prospects, nurturing relationships and guiding them through the customer journey. This integrated process allows us to convert interest into meaningful business opportunities.

At LeadCoverage, we steer clear of tactics that don’t align with our values and commitment to our clients. We don’t engage in creative marketing fluff that lacks substance or fails to deliver measurable results. Cold calls are not part of our strategy; instead, we focus on building genuine relationships with prospects who have shown interest in your offerings. Additionally, we avoid making unrealistic promises that cannot be fulfilled. Our goal is to provide transparent, honest marketing solutions that drive real growth and success for your business.