What is working in supply chain go-to-market, and the data behind it
Original research, the Supply Chain Growth Index, and our point of view on AI, PR, intent data, and analyst relations. Written for freight, logistics, and supply chain leaders who sell for a living.
New seriesConfessions of a Revenue TeamEight unscripted conversations about what breaks sales and account management teams. Kara Smith Brown and Holly LaBoda, every Tuesday through Nov 3, 2026.Watch Episode 1Featured POVs
Answer Engine Optimization: From Ranking to Being Chosen
Buyers now ask ChatGPT, Gemini, and Perplexity before they ever open a search results page. Here is how freight and logistics brands get cited in the answer, built on three pillars: substance, structure, and signals.
Three Strategies Working in Supply Chain Marketing
Executive thought leadership, account-based marketing driven by intent data, and partnerships backed by third-party validation. What each one does for your pipeline and how to tell whether it is paying off.
AI Referral Traffic in Freight Grew 1,615%
What the growth in AI referrals means for freight marketers, and how to measure it now.
Active CRM
How HubSpot’s AI suite changes what a CRM does for revenue teams.
The Supply Chain Growth Index
A quarterly benchmark of go-to-market efficiency for freight and logistics companies. Its core metric, the Logistics Growth Efficiency Ratio, measures qualified pipeline created per dollar of go-to-market spend.
The ELT Webinar Series
Six 45-minute sessions for freight and logistics leadership teams, each led by the LeadCoverage executive who runs that discipline. Every session is built around the Revenue Engine.
3 Ways to Get Press Coverage for Your Freight Company
Will Haraway, Co-Founder and Chief Strategy Officer
Why Your Company Isn’t Showing Up on ChatGPT (And What to Do About It)
Courtney Herda, Vice President of Digital Strategy
Don’t Hire More Salespeople in 2027. Get the Current Ones to Do Their Job.
Jeff Courtney, Head of Sales
Tech Stack 2027: What Your Company Actually Needs vs. the Hype
Kara Smith Brown, CEO
Sales Team vs. Marketing Team: How to Make It Work in 2027
Emily Byer, Vice President of Marketing Operations
The HubSpot Features You’re Paying For and Not Using
Ro Reagan, Vice President of Revenue Operations
All insights
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Talks and interviews
A few recent talks and interviews. The full library, plus the Supply Chain Rockstars podcast, lives on its own page.
Kara Smith Brown keynote at IWLA 2026
Ep. 50: Marketing Strategies in Supply Chains with Kara Smith Brown
The Revenue Engine with Kara Smith Brown, on The Logistics of Logistics
The Supply Chain Rockstars
The Supply Chain Rockstars is the LeadCoverage podcast, co-hosted by Will Haraway and Bart De Muynck. Each episode is a recorded conversation with an industry leader from across supply chain, logistics, and freight.
Visit thesupplychainrockstars.comWhich of these ideas fits your pipeline?
Pick the point of view closest to your problem and we will show you how it plays out in your numbers.