The modern go-to-market model for freight
The Revenue Engine is a three pillar framework behind everything we do. Each pillar feeds the next, and it runs across your prospect, nurture, and customer funnels.
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Share good news
Earned media, analyst coverage, and owned content put your wins in front of the buyers who matter.
Track interest
Intent data, web behavior, and engagement show who is in market and what they care about.
Follow up
Fast, consistent sales follow-up turns that interest into conversations and pipeline.
Three funnels
One engine runs across the whole customer lifecycle.
Three measures
Every program is judged on the same scorecard.
We know supply chain
We are not building a single logistics company, we are building 50+. With offices in the United States, Panama, and the United Kingdom, our laboratory is big and we are happy to share what we learn.
Supply chain specific go-to-market
From analyst relations to sales training, every service runs on the Revenue Engine. Start with the one closest to your biggest gap.
Commercial PR
Earned media and executive thought leadership that put you in front of freight buyers.
Explore PRAnalyst Relations
Get the analysts your buyers trust to explain you correctly.
Explore ARDemand Generation
ABM, intent data, and campaigns built around volume, velocity, and value.
Explore demand genRevenue Operations
MarTech stack and HubSpot builds so marketing and sales run on one system.
Explore RevOpsHubSpot Services
HubSpot implementation, integration, and support from a Diamond Partner.
Explore HubSpotPaid Media, SEO, AEO
The paid, search, and AI answer visibility team for supply chain.
Explore paid and searchSales Training
Training for freight sales teams, built on the Revenue Engine.
Explore trainingIndustry
See how we apply the Revenue Engine across logistics, freight tech, and supply chain finance.
See the industryFind your case
Pick your seat and see what the Revenue Engine means for your role.
The C-Suite’s case
Turning go-to-market into predictable growth you can plan and forecast against.
See the case For the Sales LeaderThe Sales Leader’s case
Qualified, in-market accounts and a shared measure of how sales and marketing grow together.
See the case For the CFOThe CFO’s case
Predictable pipeline, efficient spend, and a forecast you can defend.
See the case For the CMOThe CMO’s case
Proving marketing drives revenue, and owning the category while you do it.
See the case For the Marketing LeaderThe Marketing Leader’s case
A repeatable demand engine, and the results and ROI to back you at the table.
See the case For the RevOps LeaderThe RevOps Leader’s case
A CRM your team actually uses, connected data, and a forecast you can trust.
See the caseResults in freight, not theory
Redwood Logistics: helping define the 4PL category
Ongoing AR put Redwood's leaders in briefings with Gartner supply chain analysts and helped shape the first 4PL-focused research.
ITS Logistics and the Port Rail Ramp Index
The Index gave ITS a recurring reason for the press and its buyers to pay attention.
Igniting lead generation for a transportation brokerage
A new MarTech strategy, data migration, and sales enablement on HubSpot.
Tools and insights for freight GTM
Insights
Our points of view on AEO, AI referral traffic, the Growth Index, and what is working in supply chain marketing.
Read the insightsThe Revenue Engine book
The entire book is now on YouTube, in video segments.
Watch the seriesThe Active CRM
How HubSpot's AI suite changes what a CRM does for revenue teams.
Read the researchNews + Events
Our latest updates and the supply chain events worth attending.
See what is coming“Over the past decade, I’ve had the privilege to witness Kara and her team evolve and develop into true leaders in go-to-market strategy in the logistics industry. Seven years ago, Kara became a trusted partner in our go-to-market strategy, steering us towards exceptional growth.”
Eric FortmeyerPresident & CEO, Circle Logistics
LeadCoverage is a HubSpot Diamond Solutions Partner.