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WE DON’T HAVE ACCOUNT MANAGERS — WE HAVE LEAD GEN ENGINEERS

Lead gen is both a process and an art. Aaron Ross, in his second book, From Impossible to Inevitable, says, “Demand generation (demandgen) folks can figure out corporate marketing. Corporate marketing cannot figure out demandgen. Ever.” Continue reading »

LeadCoverage Announces Partnership With Supply Chain Now

Supply Chain Now, a global digital content and thought-leadership community, today announced a partnership with LeadCoverage, a premier B2B marketing and PR agency focused on supply chain, logistics and manufacturing industries. Continue reading »

Provide the Press with the Content They Need

COVID-19 has turned the world upside down. Every industry is being affected in one way or another. Tradeshows and events across the country are being cancelled, and journalists have consequently lost scheduled sources of content. Continue reading »

Getting Creative with Pricing During COVID-19

As the world moves deeper into the “Age of Coronavirus,” companies must continue to adjust their business models and adapt to this unprecedented time. Though “nonessential” activities are limited to the confines of our homes, Continue reading »

Turning Outside Sales Reps to Inside Sales Reps

Your outside sales reps may no longer have feet on the street but that doesn’t mean their classic sales methods aren’t just as effective over the phone. Don’t look at this transition as a negative Continue reading »

Tackling Your Tradeshow Plans in the Age of COVID-19

COVID-19 is an overwhelming presence in the world right now; it’s shutting down schools, businesses, and events. In many industries, trade shows and conferences are no exception. Throughout the past two weeks, most of us Continue reading »

How to Bring the Most Value to Going Virtual

Most of us can agree that any form of in-person human interaction is preferable to the alternative, but in the world today, what’s preferable is not our reality. In the past few weeks, COVID-19 has Continue reading »

Get the Most Out of Working from Home During COVID-19

More companies are choosing to work from home due to the COVID-19 pandemic. It’s no secret that remote employees tend to be more productive than in-office workers. According to the Airtasker study, employees who worked Continue reading »

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