Provide the Press with the Content They Need

COVID-19 has turned the world upside down. Every industry is being affected in one way or another. Tradeshows and events across the country are being cancelled, and journalists have consequently lost scheduled sources of content.

Struggling to meet deadlines, the press is looking for replacement opportunities to fill their pages. Currently, most news outlets around the world are solely covering the Coronavirus which often pervades a somber temperament among readers. That being said, reach out to the press that would have been at your event(s) and offer them a positive story to write about. For example, if your company recently received funding or picked up a new client, share that story. Suggest that the press angle it in a way that promotes a sense of potential in business despite the crisis we’re experiencing. 

Above all, don’t be afraid to put yourself out there. Everyone is looking for content to fill the void COVID-19 has created. Don’t stop at the traditional press—reach out to podcasts, bloggers, and YouTubers in your industry. If you’re looking for more guidance on how to meet and build relationships with the press, feel free to schedule an appointment with one of our experts today.

For more ideas about getting creative during the age of coronavirus, schedule a meeting with one of our team members.

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