News - Lead Coverage

WE DON’T HAVE ACCOUNT MANAGERS — WE HAVE LEAD GEN ENGINEERS

January 12th, 2021 09:57 pm Posts

Lead gen is both a process and an art. Aaron Ross, in his second book, From Impossible to Inevitable, says, “Demand generation (demandgen) folks can figure out corporate marketing. Corporate marketing cannot figure out demandgen. Ever.” We agree. The modern B2B marketing space no longer has room for only relationship-based sales. The top of the funnel

Kara Brown on Business Growth During Covid, Being a Visionary and Owning Your Niche

January 20th, 2021 04:00 pm News

The Supply Chain Buzz for October 19th: With Special Guests Kara Brown & Will Haraway

December 17th, 2020 06:49 am News

In this episode of the Supply Chain Buzz, Kara Brown and Will Haraway from Lead Coverage talk with hosts Scott and Greg about the top news in supply chain of the week.

Leveraging TMS to Power Your Growth: JP Wiggins with 3Gtms

January 4th, 2021 08:40 pm News

LeadCoverage Announces Partnership With Supply Chain Now

November 16th, 2020 12:53 pm Blog

Supply Chain Now, a global digital content and thought-leadership community, today announced a partnership with LeadCoverage, a premier B2B marketing and PR agency focused on supply chain, logistics and manufacturing industries.

Supply Chain Now Announces Partnership with LeadCoverage

December 17th, 2020 06:50 am News

“Powering Profitable Growth”

September 17th, 2020 07:26 pm Podcasts

Even in a pandemic, there are opportunities to be created. And, believe it or not, your business is sitting on a number of them. Kara Brown, LeadCoverage’s chief revenue officer, discusses how to capitalize on opportunities (or buying signals) in her guest appearance on Supply Chain Now’s podcast.

Turning Crises Into Opportunity: Lead Gen in COVID-19 Webinar

September 17th, 2020 08:50 pm Webinars

Learn the tactics and strategies lead generation experts Kara Brown and Will Haraway are using to generate leads for their sales teams in our webinar.

“Ignite Success” with Kara Brown from LeadCoverage

December 17th, 2020 06:29 am News

Motivational speaker and author, Snowden McFall, interviews Kara Brown for the Ignite Success show. The pair discuss Brown’s background, math and women in today’s business world, and more.