More companies are choosing to work from home due to the COVID-19 pandemic. It’s no secret that remote employees tend to be more productive than in-office workers. According to the Airtasker study, employees who worked from home “worked 1.4 more days every month or 16.8 more days every year” than people who worked in an office. That means you’ll have approximately 12 additional hours of productivity which will be virtually free of customer meetings, trade shows, and deadlines presenting a great opportunity to tackle those projects you and your team have been putting on the backburner. Make this time count. Take advantage by:
- Choose a new Customer Relationship Management tool (CRM) – A CRM (HubSpot for example) stores your contacts, sales opportunities, activities, and forecasted revenue all in one place. It helps you automate tedious sales and marketing activities that can be simplified like sending emails, following up with leads, and tracking deals. Schedule discovery calls with vendors to find the best fit for you and get this checked off your list.
- Clean your database – It’s important to clean your physical space during the existing COVID-19 outbreak, but it’s also a great time to clean up your database. Go through existing records, delete duplicates, and segment your leads into targeted lists. This will give you a more engaged audience to communicate with during and after COVID-19.
- Evaluate your tech stack – The average Mar-tech stack is seventeen technologies deep. Take this time to evaluate the tools your team uses. Research other tools to see if any pieces of tech can be eliminated or if existing tools can perform multiple functions for your team. Evaluating your tech stack can help improve your bottom line. Many applications are offering extended free trials and discounts due to the Coronavirus.
- Write a Standard Operating Procedure – Training is usually done with a hands-on approach due to employees not having the bandwidth to create documentation on top of their existing duties. Help your existing and future teams by creating a SOP on your specific processes.
There is not usually a chance to stop, reflect, and analyze whether you are really approaching your sales and marketing activities in the smartest, most efficient way possible. The opportunity to think about the big picture, evaluate your tools and organize your lead gen will have your future team thanking you.
Learn more about how you can capitalize on lead generation despite the effects of COVID-19 by getting in touch with the LeadCoverage team.