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WE DON’T HAVE ACCOUNT MANAGERS — WE HAVE LEAD GEN ENGINEERS

January 12th, 2021 09:57 pm Posts

Lead gen is both a process and an art. Aaron Ross, in his second book, From Impossible to Inevitable, says, “Demand generation (demandgen) folks can figure out corporate marketing. Corporate marketing cannot figure out demandgen. Ever.” We agree. The modern B2B marketing space no longer has room for only relationship-based sales. The top of the funnel

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